The Client

ABC Toys is a fake toy website that sells educational toys for babies and children. These toys are designed to stimulate learning and increase intellectual abilities in the early years, while still being fun and engaging for kids.

The Challenge

The goal for this spec was to bring more parents of young children to the online toy store. These would be parents who care deeply about giving their children every opportunity to develop their minds, teach them new things, and keep them intellectually engaged.

 The banner ad would cycle through three different frames before stopping on the third one.

The Approach

I started by brainstorming ideas that revolved around kids puzzling over a toy, and kids who found the toy too easy and not worth their time. From there I hit on an idea around baby geniuses who were far too advanced for the toys they were given. I wanted to explore different kinds of intelligence with a variety of subjects: math, science, literature, art, etc. The three best were the baby building advanced architecture with blocks, the baby reading a literary classic, and my favourite, the baby answering their parent’s flash card with algebra.